Doselec + Nova = "CUP" Division, a New World Leader

With sales of 30 million euros generated by its CUP Division, Serac is now a world leader in the manufacture of cup packaging machines for food products.

Serac, the internationally renowned group specializing in packaging machinery, has reached a new milestone in its development by becoming the world leader in the manufacture of cup packaging machines. With sales of 30 million euros for its Cup division and more than 1,000 machines and dosing systems installed at major customers such as Nestlé, Andros, Danone, Lactalis, etc., Serac is taking the lead in the global market and is targeting 30% growth over 3 years.

The newly-created Cup division is the result of the successful integration of two key Serac subsidiaries, Nova and Doselec, each bringing unique expertise and technology in Cup filling industry.

Nova, located in France at Courville sur Eure near Chartres, was acquired in 2004, and this summer doubled the surface area of its workshop dedicated to machine production. As for Doselec, based in Falaise, Calvados (Normandy), newly acquired in January of this year, it has enabled Serac to broaden its product range and strengthen its market presence. This division will be headed by Olivier Péru, who was previously Director of Nova.

This division was created against a backdrop of strong worldwide demand for dairy products and, more generally, for food products in cup, which according to several studies is set to grow by 16% between now and 2026.